THE COMPLETE FACEBOOK, INSTAGRAM & GOOGLE ADS TRAINING
Learn how to start successful Facebook Ads.
Digital Marketing
Duration
1 Months
Schedule - 1
Schedule - 2
This course will prepare you to:
- Generate leads and sales using Facebook & Google Ads
- Fully understand different types of Facebook & Google Ads and objectives
- Create custom audiences for retargeting
- Improve conversion tracking on their website
- Create, Develop and Optimize Your Own Profitable Google Ad Campaigns
- Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
Skills Required:
- Basic understanding of Facebook marketing
- Willingness to learn and practice
- For This Google Ad Course you should have a website, landing page or Facebook page that you want to send traffic to.
- Need laptop, Desktop or tablet
Course content
Introduction to this Facebook & Instagram course
- Facebook page properly setup
> Creating Your First Page
> Adding Content To Your Page
> Insights & Engagements
> Managing Your Page
- Instagram Business page setup
- Facebook Organic Marketing
- Facebook ads biggest mistake and how to avoid
- How to create General Ads / boosting
Facebook advanced level Marketing
- Introduction to Facebook business manager
- Step by step process to set up Business manager right way
- How to manage your clients and staff using business manager
- Also you need to know to master Business manager accounts, page roles, admin tasks,billing, and more
- Ads Campaign introduction Account > Campaign > Ad set > Ads
- How to use facebook pixel & Conversion tracking
Facebook Ads Objective
- Page like Ads
- Post Engagement Ads
- How to setup Message Ads
- Send people to website
- Local Awareness Ads
- Get Video Views
- Offer Claim facebook Ads
- Event response ADs
- Website conversion ads
- Generate Leads with facebook Ads
- Instagram Ads using facebook Ads manager
- Dynamic Ads, Collection Ads, Canvas Ads
- App Install & Engagement Ads
A/B Testing & target the right audience
Every ad is 50% content and 50% targeting. If content is king, then targeting is queen.
- Audience introduction
- Targeting Research
- How to create save audience
- Introduction to Remarketing
- How to create custom audience
- Target people who are like your existing customers with Lookalike Audience
- A/B Testing
Optimization & measurement:
Edit and Manage Ads
Facebook Campaign Measurement Jargon CTR, CPM, CPC, ROI, Ad Relevance, Placement, etc
Facebook Ads optimization
Problem find out
Facebook Ads Reports via Ads Manager
Google analyties setup & Measurement
Introduction to Google Ads
What is Google Ads ?
Where do Google Ads Show Up ?
Creating and setting Up Our First Google Ads Account
- Creating your First Google Ads Account
- Understanding the google Ads Account Hierarchy
- Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
- Understanding Network Settings
- Understanding Location Targeting
- Configuring Location Targeting in Google Ads
- Understanding Advanced Location OptionSetting and Configuring LanguagesSetting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
- Finding Your Hourly Reports in the Google Ads Interface
- Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
- Bidding Strategies: Target Search Page Location
- Bidding Strategies: Target ROAS
- Bidding Strategies: Target CPA
- Bidding Strategies: Target Outranking Share
- Bidding Strategies: Maximize Clicks
- Bidding Strategies: Enhanced CPC Bidding
- Bidding Strategies: Manual CPC Bidding
- Campaign Start and End Dates
- Introduction to Dynamic Search Ads!
- Understanding Sitelink Extensions
- Callout Extensions
- Call Extensions
- Structured Snippet Extensions
- App Extensions
- Message Extensions
- Location Extensions
- Location Setting Exercise
- Promotion Extensions
- Price Extensions
- Understanding Ad Rotation Settings
- The Basics of Ad Scheduling
- Understanding the Basics of Device Targeting
- Understanding Campaign URL Options
Keywords in Depth - The Heartbeat of your Account
The Basics of Keyword Research
The Basics of Keyword Planning
Understanding Keyword Match Types
Keyword Match Types: Broad Match Modified
Keyword Match Types: Phrase Match
Keyword Match Types: Exact Match
Keyword Match Types: Negative Match
Keyword Planning: Understanding the Buyer Funnel
Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
Keyword Bidding Basics: Setting Your Initial Max CPC Bids
The incredible Dynamics Of The Ads Auction
*Understanding Quality Score: Click Through Rate And Ad Relevancy
*Understanding Quality Score: Landing Page Quality
*Understanding Ad Rank and How It Is Calculated
*When You Could Ignore Low Quality Scores (and when you can’t!)
Expanding And Refining Your Campaigns
*How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
Editing The Essential Campaign Settings
*How To Create New Campaigns That Will Improve Your Results
*How ToUse Your Website To Make The Best Campaigns Possible
*How To Set Up Powerful Custom Schedules For Your Campaigns
*Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
Extra Bonus ( Shopify Platform )
The basic idea will be given, how to make a fast website on Shopify platform in less time and how to easily do marketing on Facebook, Messenger, Instagram from the same platform
5,000 tk
Lectures: 12 +
Location
RH Home Center, 1st Floor, Suit- 126, Green Road,, 1215,Dhaka ( Besides of Asia Pacific University. )
Phone
+88 01730464365

We have collective hands on experience to help your business grow and offer advise on how our clients can best achieve their goals.Our casual and Friendly enviroment Fosters a proximity mindset where you can easily discuss and network with all Biplob Digital team no matter their posotion in the company.
Useful Links
> About Us
> Digital Marketing
> Website Development
> Terms & Condition
> Privacy Policy
> Refund Policy
Contact Us
Phone : +88 01730464360
+88 01820717935
Email : info@biplobdigital.com
Adress : RH Home Center, Suit# 126, Green Road, Dhaka