Learn how to start successful Facebook Ads.

Digital Marketing



1 Months

Schedule - 1

Schedule - 2

This course will prepare you to:

  • Generate leads and sales using Facebook & Google Ads
  • Fully understand different types of Facebook & Google Ads and objectives
  • Create custom audiences for retargeting
  • Improve conversion tracking on their website
  • Create, Develop and Optimize Your Own Profitable Google Ad Campaigns
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site

Skills Required:

  • Basic understanding of Facebook marketing
  • Willingness to learn and practice
  • For This Google Ad Course you should have a website, landing page or Facebook page that you want to send traffic to.
  • Need laptop, Desktop or tablet

Course content

Introduction to this Facebook & Instagram course
  • Facebook page properly setup

> Creating Your First Page
> Adding Content To Your Page
> Insights & Engagements
> Managing Your Page

  •  Instagram Business page setup
  •  Facebook Organic Marketing
  •  Facebook ads biggest mistake and how to avoid
  •  How to create General Ads / boosting
Facebook advanced level Marketing
  • Introduction to Facebook business manager
  • Step by step process to set up Business manager right way
  • How to manage your clients and staff using business manager
  • Also you need to know to master Business manager accounts, page roles, admin tasks,billing, and more
  • Ads Campaign introduction Account > Campaign > Ad set > Ads
  • How to use facebook pixel & Conversion tracking
Facebook Ads Objective
  • Page like Ads
  • Post Engagement Ads
  • How to setup Message Ads
  • Send people to website
  • Local Awareness Ads
  • Get Video Views
  • Offer Claim facebook Ads
  • Event response ADs
  • Website conversion ads
  • Generate Leads with facebook Ads
  • Instagram Ads using facebook Ads manager
  • Dynamic Ads, Collection Ads, Canvas Ads
  • App Install & Engagement Ads
A/B Testing & target the right audience

Every ad is 50% content and 50% targeting. If content is king, then targeting is queen.

  • Audience introduction
  • Targeting Research
  • How to create save audience
  • Introduction to Remarketing
  • How to create custom audience
  • Target people who are like your existing customers with Lookalike Audience
  • A/B Testing
Optimization & measurement:
  • Edit and Manage Ads

  • Facebook Campaign Measurement Jargon CTR, CPM, CPC, ROI, Ad Relevance, Placement, etc

  • Facebook Ads optimization

  • Problem find out

  • Facebook Ads Reports via Ads Manager

  • Google analyties setup & Measurement

Introduction to Google Ads

What is Google Ads ?
Where do Google Ads Show Up ?

Creating and setting Up Our First Google Ads Account
  • Creating your First Google Ads Account
  • Understanding the google Ads Account Hierarchy
  • Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
  • Understanding Network Settings
  • Understanding Location Targeting
  • Configuring Location Targeting in Google Ads
  • Understanding Advanced Location OptionSetting and Configuring LanguagesSetting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
  • Finding Your Hourly Reports in the Google Ads Interface
  • Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
  • Bidding Strategies: Target Search Page Location
  • Bidding Strategies: Target ROAS
  • Bidding Strategies: Target CPA
  • Bidding Strategies: Target Outranking Share
  • Bidding Strategies: Maximize Clicks
  • Bidding Strategies: Enhanced CPC Bidding
  • Bidding Strategies: Manual CPC Bidding
  • Campaign Start and End Dates
  • Introduction to Dynamic Search Ads!
  • Understanding Sitelink Extensions
  • Callout Extensions
  • Call Extensions
  • Structured Snippet Extensions
  • App Extensions
  • Message Extensions
  • Location Extensions
  • Location Setting Exercise
  • Promotion Extensions
  • Price Extensions
  • Understanding Ad Rotation Settings
  • The Basics of Ad Scheduling
  • Understanding the Basics of Device Targeting
  • Understanding Campaign URL Options
Keywords in Depth - The Heartbeat of your Account
  • The Basics of Keyword Research
  • The Basics of Keyword Planning
  • Understanding Keyword Match Types
  • Keyword Match Types: Broad Match Modified
  • Keyword Match Types: Phrase Match
  • Keyword Match Types: Exact Match
  • Keyword Match Types: Negative Match
  • Keyword Planning: Understanding the Buyer Funnel
  • Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
  • Keyword Bidding Basics: Setting Your Initial Max CPC Bids
The incredible Dynamics Of The Ads Auction

*Understanding Quality Score: Click Through Rate And Ad Relevancy
*Understanding Quality Score: Landing Page Quality
*Understanding Ad Rank and How It Is Calculated
*When You Could Ignore Low Quality Scores (and when you can’t!)

Expanding And Refining Your Campaigns

*How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
Editing The Essential Campaign Settings
*How To Create New Campaigns That Will Improve Your Results
*How ToUse Your Website To Make The Best Campaigns Possible
*How To Set Up Powerful Custom Schedules For Your Campaigns
*Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules

Extra Bonus ( Shopify Platform )

The basic idea will be given, how to make a fast website on Shopify platform in less time and how to easily do marketing on Facebook, Messenger, Instagram from the same platform

5,000 tk

Lectures: 12 +


RH Home Center, 1st Floor, Suit- 126, Green Road,, 1215,Dhaka ( Besides of Asia Pacific University. )


+88 01730464365

We have collective hands on experience to help your business grow and offer advise on how our clients can best achieve their goals.Our casual and Friendly enviroment Fosters a proximity mindset where you can easily discuss and network with all Biplob  Digital team no matter their posotion in the company.

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Contact Us

Phone : +88 01730464360
               +88 01820717935
Email : info@biplobdigital.com
Adress : RH Home Center, Suit# 126, Green Road, Dhaka