• Introduction to Facebook business manager
• Step by step process to set up Business manager right way
• How to manage your clients and staff using business manager
• Also you need to know to master Business manager accounts, page roles, admin tasks,billing, and more
• Ads Campaign introduction Account > Campaign > Ad set > Ads
• How to use facebook pixel & Conversion tracking

• Page like Ads
• Post Engagement Ads
• How to setup Message Ads
• Send people to website
• Local Awareness Ads
• Get Video Views
• Offer Claim facebook Ads
• Event response ADs
• Website conversion ads
• Generate Leads with facebook Ads
• Instagram Ads using facebook Ads manager
• Dynamic Ads, Collection Ads, Canvas Ads
• App Install & Engagement Ads

Every ad is 50% content and 50% targeting. If content is king, then targeting is queen.

• Audience introduction
• Targeting Research
• How to create save audience
• Introduction to Remarketing
• How to create custom audience
• Target people who are like your existing customers with Lookalike Audience
• A/B Testing

• Edit and Manage Ads

• Facebook Campaign Measurement Jargon CTR, CPM, CPC, ROI, Ad Relevance, Placement, etc

• Facebook Ads optimization

• Problem find out

• Facebook Ads Reports via Ads Manager

• Google analyties setup & Measurement

What is Google Ads ?
Where do Google Ads Show Up ?

• Creating your First Google Ads Account
• Understanding the google Ads Account Hierarchy
• Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
• Understanding Network Settings
• Understanding Location Targeting
• Configuring Location Targeting in Google Ads
• Understanding Advanced Location OptionSetting and Configuring LanguagesSetting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
• Finding Your Hourly Reports in the Google Ads Interface
• Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
• Bidding Strategies: Target Search Page Location
• Bidding Strategies: Target ROAS
• Bidding Strategies: Target CPA
• Bidding Strategies: Target Outranking Share
• Bidding Strategies: Maximize Clicks
• Bidding Strategies: Enhanced CPC Bidding
• Bidding Strategies: Manual CPC Bidding
• Campaign Start and End Dates
• Introduction to Dynamic Search Ads!
• Understanding Sitelink Extensions
• Callout Extensions
• Call Extensions
• Structured Snippet Extensions
• App Extensions
• Message Extensions
• Location Extensions
• Location Setting Exercise
• Promotion Extensions
• Price Extensions
• Understanding Ad Rotation Settings
• The Basics of Ad Scheduling
• Understanding the Basics of Device Targeting
• Understanding Campaign URL Options

• The Basics of Keyword Research

• The Basics of Keyword Planning

• Understanding Keyword Match Types

• Keyword Match Types: Broad Match Modified

• Keyword Match Types: Phrase Match

• Keyword Match Types: Exact Match

• Keyword Match Types: Negative Match

• Keyword Planning: Understanding the Buyer Funnel

• Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates

• Keyword Bidding Basics: Setting Your Initial Max CPC Bids

*Understanding Quality Score: Click Through Rate And Ad Relevancy
*Understanding Quality Score: Landing Page Quality
*Understanding Ad Rank and How It Is Calculated
*When You Could Ignore Low Quality Scores (and when you can’t!)

*How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
Editing The Essential Campaign Settings
*How To Create New Campaigns That Will Improve Your Results
*How ToUse Your Website To Make The Best Campaigns Possible
*How To Set Up Powerful Custom Schedules For Your Campaigns
*Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules

The basic idea will be given, how to make a fast website on Shopify platform in less time and how to easily do marketing on Facebook, Messenger, Instagram from the same platform