THE COMPLETE FACEBOOK, INSTAGRAM & GOOGLE ADS TRAINING
Learn how to start successful Facebook Ads.
Digital Marketing
Duration
1 Months
Schedule - 1
Schedule - 2
This course will prepare you to:
- Generate leads and sales using Facebook & Google Ads
- Fully understand different types of Facebook & Google Ads and objectives
- Create custom audiences for retargeting
- Improve conversion tracking on their website
- Create, Develop and Optimize Your Own Profitable Google Ad Campaigns
- Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
Skills Required:
- Basic understanding of Facebook marketing
- Willingness to learn and practice
- For This Google Ad Course you should have a website, landing page or Facebook page that you want to send traffic to.
- Need laptop, Desktop or tablet
Course content
Introduction to this Facebook & Instagram course
- Facebook page properly setup
> Creating Your First Page
> Adding Content To Your Page
> Insights & Engagements
> Managing Your Page
- Instagram Business page setup
- Facebook Organic Marketing
- Facebook ads biggest mistake and how to avoid
- How to create General Ads / boosting
Facebook advanced level Marketing
- Introduction to Facebook business manager
- Step by step process to set up Business manager right way
- How to manage your clients and staff using business manager
- Also you need to know to master Business manager accounts, page roles, admin tasks,billing, and more
- Ads Campaign introduction Account > Campaign > Ad set > Ads
- How to use facebook pixel & Conversion tracking
Facebook Ads Objective
- Page like Ads
- Post Engagement Ads
- How to setup Message Ads
- Send people to website
- Local Awareness Ads
- Get Video Views
- Offer Claim facebook Ads
- Event response ADs
- Website conversion ads
- Generate Leads with facebook Ads
- Instagram Ads using facebook Ads manager
- Dynamic Ads, Collection Ads, Canvas Ads
- App Install & Engagement Ads
A/B Testing & target the right audience
Every ad is 50% content and 50% targeting. If content is king, then targeting is queen.
- Audience introduction
- Targeting Research
- How to create save audience
- Introduction to Remarketing
- How to create custom audience
- Target people who are like your existing customers with Lookalike Audience
- A/B Testing
Optimization & measurement:
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Edit and Manage Ads
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Facebook Campaign Measurement Jargon CTR, CPM, CPC, ROI, Ad Relevance, Placement, etc
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Facebook Ads optimization
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Problem find out
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Facebook Ads Reports via Ads Manager
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Google analyties setup & Measurement
Introduction to Google Ads
What is Google Ads ?
Where do Google Ads Show Up ?
Creating and setting Up Our First Google Ads Account
- Creating your First Google Ads Account
- Understanding the google Ads Account Hierarchy
- Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
- Understanding Network Settings
- Understanding Location Targeting
- Configuring Location Targeting in Google Ads
- Understanding Advanced Location OptionSetting and Configuring LanguagesSetting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
- Finding Your Hourly Reports in the Google Ads Interface
- Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
- Bidding Strategies: Target Search Page Location
- Bidding Strategies: Target ROAS
- Bidding Strategies: Target CPA
- Bidding Strategies: Target Outranking Share
- Bidding Strategies: Maximize Clicks
- Bidding Strategies: Enhanced CPC Bidding
- Bidding Strategies: Manual CPC Bidding
- Campaign Start and End Dates
- Introduction to Dynamic Search Ads!
- Understanding Sitelink Extensions
- Callout Extensions
- Call Extensions
- Structured Snippet Extensions
- App Extensions
- Message Extensions
- Location Extensions
- Location Setting Exercise
- Promotion Extensions
- Price Extensions
- Understanding Ad Rotation Settings
- The Basics of Ad Scheduling
- Understanding the Basics of Device Targeting
- Understanding Campaign URL Options
Keywords in Depth - The Heartbeat of your Account
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The Basics of Keyword Research
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The Basics of Keyword Planning
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Understanding Keyword Match Types
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Keyword Match Types: Broad Match Modified
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Keyword Match Types: Phrase Match
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Keyword Match Types: Exact Match
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Keyword Match Types: Negative Match
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Keyword Planning: Understanding the Buyer Funnel
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Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
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Keyword Bidding Basics: Setting Your Initial Max CPC Bids
The incredible Dynamics Of The Ads Auction
*Understanding Quality Score: Click Through Rate And Ad Relevancy
*Understanding Quality Score: Landing Page Quality
*Understanding Ad Rank and How It Is Calculated
*When You Could Ignore Low Quality Scores (and when you can’t!)
Expanding And Refining Your Campaigns
*How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
Editing The Essential Campaign Settings
*How To Create New Campaigns That Will Improve Your Results
*How ToUse Your Website To Make The Best Campaigns Possible
*How To Set Up Powerful Custom Schedules For Your Campaigns
*Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
Extra Bonus ( Shopify Platform )
The basic idea will be given, how to make a fast website on Shopify platform in less time and how to easily do marketing on Facebook, Messenger, Instagram from the same platform
5,000 tk
Lectures: 12 +
Location
RH Home Center, 1st Floor, Suit- 126, Green Road,, 1215,Dhaka ( Besides of Asia Pacific University. )
Phone
+88 01730464365
We have collective hands on experience to help your business grow and offer advise on how our clients can best achieve their goals.Our casual and Friendly enviroment Fosters a proximity mindset where you can easily discuss and network with all Biplob Digital team no matter their posotion in the company.
Useful Links
> About Us
> Digital Marketing
> Website Development
> Terms & Condition
> Privacy Policy
> Refund Policy
Contact Us
Phone : +88 01730464360
+88 01820717935
Email : info@biplobdigital.com
Adress : RH Home Center, Suit# 126, Green Road, Dhaka